Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Outside Lands · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted to see what the terms are for the $5 discount at the concession stands when using a Chase card. The notification didn’t provide a link to the terms. Also, when making a “food list,” it would’ve been nice to be able to see where the vendors are located. Mobile ordering would’ve been nice too. I feel if it’s not ready, then there shouldn’t have been a button for it. I do like the notifications for the bands I wanted to see.
I tried using the app this year (2019) and my personal schedule would not save. I almost missed one of the artists I wanted to see because my schedule wouldn’t save in the app and I was forced to use the paper program provided upon entry. Last year, you could save your personal schedule and it would sent notifications when an artist you wanted to see was about to perform. There was no personal connection to the app although we were to log in. Once I registered my wristband it was still asking me to register my wristband. Hopefully it will be better next year!
I forgot my password and never received any email to change said password. Also thought it would be a little easier to schedule out your days instead of having to physically add it to your calendar.
Whether you're joining us for one day or all three, you'll never miss a minute of the unique experiences with the official Outside Lands festival app....