Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗St. Jude Children's Research Hospital · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love being able to see my son’s appointments and add social events to our schedule. I wished I’d had the walking directions function when I first got to St. Jude’s. I remember getting turned around and overwhelmed. The app would have solved that for me. It’s convenient having my travel & housing right there as well.
Use it so much more often than I ever imagined I would. So convenient.
There’s a bug saying that I don’t have a phone number associated with SJ
If you’re a St. Jude patient or family member, the Our St. Jude app makes it easier than ever to have access to important information, both prior to y...