Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Phillip Kung · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the game, then tried to play it, but it kept showing maybe 1 - 2 seconds of a loading screen, then closing itself. It’s a real shame because this game looks like it would be fun to play. Maybe I’ll re-download it if it ever gets fixed, but for now I’m gonna have to uninstall it.
This game can get a little violent, but it can help your patience when you are on a high level and you have to wait for the otters. I do wish for more otters on the “Watch to get +5 otters!”, and also more ads, other than that, this game is super creative, cool, and fun!
Do you like having nothing to do while you are waiting for otters to appear so you can kill them and eat them or something, not really able to tell with the crappy animation. Only way to advance anywhere in this game is to watch ads and even then there isn't much to see, no progression, it's all just the same thing over and over. Boring as heck. Put in something to make otters appear more or make something that would make otters worth more or something. Dull dull dull.
What happens to an ordinary sea otter when mutations start taking place? Combine sea otters to evolve them and discover their most curious, exotic and...