Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Orangetheory Fitness · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It would be really great if I could actually access the templates but instead I open the app to find a solid white screen, even though I have the most recent update…which supposedly fixed the white screen issue. I can’t even log out because the entire screen is white.
Try to login—> suggests the app (I have it downloaded) —> click on the app—->brings me right back to the “download app” screen. Okay so I continue on browser instead and it instantly crashes with the loading wheel of doom. This has apparently been an issue for a long time and hasn’t been fixed so is Orangetheory even trying to solve this?
Since the SSO update, logging on to OU has become literally (and I do mean literally) impossible. I’ve been able to log into the app only twice since the update. Every other time it takes me to a page to download the app and/or an error page. How is this effective for coaches? If you don’t want us to prep for our classes, then you’ve succeeded. Well done at creating a terrible user experience.
OrangeU empowers learners to access learning content at any time, anywhere. View courses, learning plans and shared content, while tracking your progr...