Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Optimal IdM · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After the May 2023 update went back into the app because I need to 2 MFA only to find out all the security tokens for my 2 MFA were gone. Sent feedback twice about the issue and so far there has been no response. So now the account that I had the security tokens stored in Optimal I have to go through long drawn out process to get access to my accounts. Way to go development team with updates without having a back process to secure tokens store tokens you guy can kick rocks.
With the Optimal Authenticator, quickly and securely verify your identity for access to all of your applications. Authentication features include:...