Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CooperVision, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There’s no doubt about it, this is a very helpful tool, and I use it almost daily. It’s great for calculating contact lens prescriptions, and doing vertex distance conversions. However, it is very buggy. I keep going to the App Store, hoping for an update to fix the obvious nuisances in the app. But nothing yet… Hello? CooperVision? Are you listening? Is there an update in the near future? We are waiting!
Very Nice tool and very helpful, but lacks saving the current glasses script or spectacle script with calculated contact lens data. Generating a report with glasses script and calculated contacts script would really make this a great tool.
Fitting info. for toric multifocals is a very unfortunate omission.
OptiExpert™ is a free, multifunctional and multilingual app which has been designed to help eye care professionals deliver the best possible service t...