Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chandrika Dalwadi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Low quality (bugs) plus unremovable ads = Predatory. The banner ads are fine…the giant pop up VIDEO ads? Absolutely NOT. I understand the need for ads, but with no IAP option to remove these obnoxious ads, I will never use this app OR recommend it to others. Also there is a serious bug in this game anyway, making the app unusable. If a child makes a mistake and drags a line linking an incorrect opposite pair, there is no way to remove it. There is also no way to draw a link from a new, correct word to it. It blocks you from doing that.- this means the only choice after making one error, is to link the other (also wrong!) pairs together. This gives someone two wrong pairs…even if they know the next answer they cannot choose it because of a bug preventing them from erasing an incorrect link.
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