Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muhammad Shahbaz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
›be me >be 18 >mummy's special little guy ›at mcdonald's getting chicken tendies with my saved up good boy points ›very long line ›need to go pee pee poo poo > "MUMMY MUMMY I NEED TO GO PEE PEE POO POO NOW NOW NOW" ›mummy looks embarrassed >says new daddy won't be happy about this ›takes me to little boys room ›I get into stall and begin my poo poo dance ›accidentally miss toilet
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