Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Utilities Board of the City of Oneonta Alabama · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Your app allows for everything except the most important thing, viewing current and previous bill and usage for account The review option is unnecessarily restrictive. I don’t need to provide a “nickname” to provide feedback. I’ve tried a half dozed nicknames and the app won’t accept any of them. Why put barriers between customers and the organization to make observations and improvements? Totally Junior Varsity stuff
Mobile information and payment app for Oneonta Utilities.