Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗One Thing LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ll give the app this: it’s decently effective at breaking scrolling and social media habits, but it has a really huge flaw. Whenever the app, even if it’s wrong, detects you’re “lying” and not actually doing your daily task, it throws unnecessarily disrespectful insults at you. A few days ago, I had taken a picture of myself to demonstrate the task I was doing, and it had told me I was incorrect. That’s fine, but then it followed with insulting my appearance and even poked fun at certain facial features I had which apparently, according it’s commentary, made me look like “a mess.” Today, I took a picture of a new productivity calendar I had set up for myself to help with organizing my side hustle, under the category “work on business.” Not only did it say I was lying, which I wasn’t, but it also starting making fun of the information I had on my calendar and began mock the goals I had down in a very derogatory way. If you want an app to break scrolling habits, go find another because this one will only insult you, even if the AI itself, not you, produces a false negative.
This app not only broke me from the wake-up-scroll trap, it also helped me have little to no desire to open most of these apps. I find that I am less interested in my usual scroll activities after completing my One Thing, and it’s set me up for good habits the rest of the day. Love the streak, and the initial blocks. It would be awesome to have a block for chores! Dishes/laundry/cleaning or one for meal prep / cooking / a healthy meals. Thanks for creating this! Keep it up!
I love the app. Please add the option to add multiple blocks though. For instance blocked till I study, and another for block for reading. You could still keep the name because I know that’s the premise of the app but I find it very frustrating to only have one block available.
Stop scrolling. Start living. One Thing flips phone addiction on its head. Instead of fighting dopamine-driven habits, this app channels them — block...