Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Staffbase GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Whoever designed this app for you clearly didn't do a full test of it. I've used it for an hour now and already found bugs, just sloppy programming, non functional links, etc... Probably should ask for your money back on the website design too as it has the same problems as the app. Biggest ones I've found so far is when you go to search the current job listings and find a job you want to look at, you can't because a ghost of the search bar follows you up and down the screen. I tried launching it in safari, same deal. Next one, all the hyper links in the app are non functional. If I want to find out more about a discount program or perhaps click a number or email address so I can immediately contact that person, I can't do that with this app. Why bother hyperlinking anything if you are going to force people to copy and paste everything from what seems to be a PDF eerily similar to the welcome emails one receives when hired on. The only thing that seems to function properly is the news feed. If that's all you guys really wanted, you could have setup a Facebook page or even a twitter account and gotten better results and for free. Sorry but this is sloppy work, poor design, and all around a poor showing. I can only hope with a future update it gets better.
The Brink's Proud app is a great way to stay connected, hear about how the company is making positive changes, and learn about benefits, career opportunities, etc.
I'm excited to see an app dedicated to communicating with our employees. I work in the benefits department and I love the level of information that's provided. The convenience of an app for sharing and receiving information is brilliant.
One Brink's is the company mobile app solution for team members of Brink's Inc. One Brink's has access to company news and information, Team Resource...