Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ONCF · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I spent most of two hours attempting to book four seats on the high speed train from Tanger to Rabat in April. I signed up for the app only to go through the hoops of putting in the names and phone numbers of my fellow travelers. Each phone number was changed by the program from +1United States to +1Canada, leading to an error message. The app finally let me use my wife’s credit card number to pay. After putting in all the requested info, a blank screen appeared and would not go away until I finally re-booted. One of the most frustrating experiences of my life! And the ONCF has my wife’s credit card information and I have nothing.
First of all, it doesn’t work from US, you need VPN connected to Morocco in order to be able to use this app ( same goes with their website) 2. it changes outbound date in search results to the previous date : say you’re searching for departure from Marrakesh on November 1, the search results shows departure date October 31 instead, however, if you pick a train and add it to the cart, the cart shows November 1. Then if you go to check out, it shows again October 31. And finally, it doesn’t take any foreign credit cards even though gives you the option to choose one. Turns out a completely useless app.
Finally public sector app that looks good and does the basics well, unfortunately the app is slow to navigate, feels heavy on the UX, and missing some native features such as linking tickets to Apple Wallet for easy access. Also please fix how the app resets many of its settings after updating (asking to login again, and losing the file and calendar permissions).
ONCF Voyages: Trains & Coaches The app for planning your trips in Morocco by train or via our Supratours coach subsidiary. The ticket purchasing app...