Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oklahoma Tourism and Recreation Department · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Clicked on a park’s Amenities button and had no way to get back to the main page. Deleted the app and reinstalled it, but same problem. This was on iPad. Would also like to see how to reserve a cabin or campsite, or link to maps. This app doesn’t seem to offer those options. I think it may work better on iPhone.
- once you click on the photos, you cannot go back you have to close the app and then go back to the parks you’re looking for. - Needs a better filter function for the type of amenities you’re looking for
This app needs to allow a person to search for a possible vacation spot throughout Oklahoma. It would be fantastic to have all of the available campsites visibly and easily searchable without having to go to each individual state park’s campsite reservation I’d like to check out some new places and this prevents that. Open it up.
From Black Mesa to Beavers Bend State Park, trust the experts to guide you through Oklahoma’s uniquely biodiverse park system with the official Oklaho...