Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Ohio Department of Transportation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Now this is the type of app that is worth using. I noticed how the mile markers (CTL & STL) have been accurately relabeled and the definitions are in the new glossary. I really like that! Thanks for all the hard work on this.
Way more accurate than before. Loving the new design layout and functionality of it!
Great for location and data accuracy!
Find your current location on the Ohio road network using the ODOT classification system: County, Route, and Section (county log point or state mile m...