Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MIDNIGHT GAMES S.R.L. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like how it’s very like the original game with building and survival.
Do you know how to craft? I have the resources but it won’t work
This game has a nice soundtrack and good graphics, but it is very difficult. It is almost impossible to pick up the floating items in the water because they move so fast, your reach is so short, and the items disappear when they touch the raft. Since I can’t pick up items, I can’t progress in the game.
Start your adventure on a tiny raft, a piece of scrap metal, and some rope. Use these limited resources to craft your first raft and hook, and set sai...