Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oversea-Chinese Banking Corporation Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Crashes constantly. Terrible design
This is possibly the worst banking app I have ever used. You get absolutely no information about transactions, there is no times on the transactions, no details. It takes 2-3 days for the transactions to show up on the account. You cannot transfer money between your own accounts on weekends. The user interface is slow and touch only works half the time. The new velocity platform is just as bad.
Its a trash
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