Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Benjamin Spurlock · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very cool app! Makes taking notes and compiling very easy.
I use this to help remind me of eating options when I eat at restaurants that are online of my diet. I didn’t want to make it public on yelp but didn’t want to have to store a long list of details in my notes and this bridges the gap and organizers it just how I want it.
So many times I’ve wished I had saved a note for a restaurant and how to customize my food. Nobody generally cares about that except me. This makes it convenient to track that. Thanks!
Ever wanted to write a reminder for a business you visit? Such as what you had or if you want to talk to someone specifically again? Well OBSRV is her...