Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Journal Register Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A little sketchy at first but I thought it through and can control it now.
Easy way to connect to the newspaper.
App works well. Seems to adjust and change with sizing. Able to zoom in and out easily. Only wish is that were couple defined zooms like one page width so don’t have to fine tune all the time.
The Oakland Press e-Edition app lets readers access their favorite paper on an iOS device with all the stories, ads and photos shown exactly as it app...