Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Neue Zürcher Zeitung AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The double touch function to close an article is completely unnecessary - nobody needs this function. Often when I open an article and scroll down the app closes the article because it thinks I double touched the screen. Then I have to get back into the article and find the section where I go kicked out. This happens all the time. Just have a cross at the top corner of the article window as a closing window function like ALL other apps have. Not sure what you software developer was thinking but the current design it’s SUPER frustrating. Love your newspaper but the app has major room for improvement!! Best, Carl
Stability has improved from previous versions. The app also allows forwarding of pages with advertisements, which is great. I wish clicking on the article still showed the photos; it currently only shows text. The app should also have an embedded language translator to broaden its appeal. At the very least, English would put readership on same footing as WSJ, FT, etc.
horrible and badly designed and unstable in many ways. good enough to read the paper, but don't expect anything beyond it. want to switch apps and get back to reading where you left? doesn't work, instead start over again with selecting the paper and scrolling through the horrible page navigation. want to click on a page number in a text at expect it to take you to the actual page, like on the web? doesn't work, find it youtself. want to control the space you're using? helpfully, all you can do is choose how many gigabytes you wan to use. there are many more things wrong with this app. it is not as unstable as it used to be for a long time, but still has serious reliability issues.
Die NZZ-E-Paper-App ist exklusiv für «NZZ Digital Plus»- und «NZZ Print & Digital»-Abonnenten und -Abonnentinnen. «NZZ Digital»-Lesern empfehlen wir u...
| Name | Price | Type |
|---|---|---|
| NZZ am Sonntag E-Paper (Monthly) | $22.00 | Monthly |
| NZZ Pro (Monthly) | $24.90 | Monthly |
| NZZ E-Paper (Monthly) | $61.00 | Monthly |
| NZZ & NZZaS Kombi E-Paper (Monthly) | $75.00 | Monthly |
| NZZ Geschichte Jahresabo (Annual) | $89.00 | Yearly |
| NZZ Pro Jahresabo (Annual) | $249.00 | Yearly |
| NZZ am Sonntag E-Paper (Annual) | $259.00 | Yearly |
| NZZ E-Paper Jahresabo (Annual) | $659.00 | Yearly |
| NZZ & NZZaS Kombi E-Paper (Annual) | $789.00 | Yearly |
| NZZ E-Paper komplett (Annual) | $879.00 | Yearly |