Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dominik Wei-Fieg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My only complaint is that the ads are so loud. I practice at night before I go to bed and the app has no sound…. But the very occasional and random ads are loud! Super disruptive. But I am on book 4 of NPCR and I love the ability to go back and refresh old vocabulary or reinforce new.
I have been studying Chinese using NPCR for 3 years. This is the best and most helpful Chinese app I found. It’s been really helpful in learning all the characters I need to know. Just what I was looking for.
I really like this app and it helps me prepare for my Chinese lessons. I wish there was an Apple Watch version available.
If you are learning chinese with the New Practical Chinese Reader books series, this app is made just for you! NPCR cards is an easy to use flash car...