Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alexander Simpson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you are learning to read Chinese, you NEED this app. It is absolutely great for learning new vocabulary and reading when you can’t understand a book. It explains the vocabulary, and you can also use flashcards. Great app!
I have been studying to read Mandarin for the past 6 years and have been using Google and Baidu to translate. While both apps are good, before Novli I always wanted to just tap on a character and learn its root to better understand what I am reading and saying. Novli does this and has great pronunciation capabilities. Highly recommend to anyone learning. The only recommendation I have for the developers is to have a function where a character/pinyin can be typed with same capabilities as when scanning. Other than that I’m hooked, I use it everyday. Thank you Novli!
Downloaded this, and after 3 days I promptly deleted all my other Chinese apps. I’ve tried The Chairman’s Bao, Clozemaster, and LingQ, but Readly is by far the most effective for reading. It’s easy to use, doesn’t require a vpn, and has a scan function that picks up traditional characters as well as calligraphy. Highly recommend for anybody who reads a lot or wants to read more in Chinese.
HOW TO USE NOVLI: 1. Snap a photo of a chinese text you want to read. 2. Tap on words to instantly translate them and see pinyn. 3. Explore the o...
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