Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nazir Dashtiev · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I started testing out Unit as a substitute for Evernote’s app and was pleasantly surprised by the intuitive controls and shortcuts to create deeply nested outlines. It’s akin to a messaging platform for your thoughts and ideas. Unlike OneNote and Evernote, Unit doesn’t clutter the workspace with too many features that can bloat the app into an intractable information pool or self constructed, self-contained wiki. Unit seems focused on developing and designing a simple but powerful notebook.
First, let me say that this app is unique in the manner by which the user can add content. Every piece of content can be it’s own island or combined with other unique pieces of items to make a broader intricate piece of data. What’s more, is that you can then still move, add or change one or more pieces around to make or enhance your existing creation. It’s sort of like having a painting canvas and you can choose your brush and paint to go to town with the Vincent Van Gogh inside of you. Yes, I’m not giving a specific usage case that this app can be used for ( which I have already played around with and got great results ) because the flexibility and possibilities this app harnesses can only be expressed based on its capabilities. I strongly recommend this app. In the words of my kids, thumbs up. You won’t be disappointed. Looking forward to being part of its growth and maturity. Even putting my stamp on it. JD
I’ve been looking for an app that’s better than notes but not clunky to navigate. Unit manages that and includes a bunch of extra features that sold it for me. Being able to nest notes inside each other helps me sort stories and notes for ideas that are related; being able to put images in-line with the notes made my recipes look much better on my phone; and I love being able to color-code and add tags to each unit so I can sort and filter through them all quickly. The app is basically just an upgraded notepad that lets me keep things sorted and collected, and add just a splash of flair. It’s exactly what I’ve been looking for.
Notes, tasks, voice recordings, web pages, and files - all in one beautiful native iOS app. Your data stays on your device Featured by Apple - "New A...
| Name | Price | Type |
|---|---|---|
| Month | $3.99 | Monthly |
| 6 months | $19.99 | Semi-Annual |
| Year | $34.99 | Yearly |
| Lifetime | $99.99 | One-time |