Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kohei Morino · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
観光地に置いてある旅日記を読んだことはありますか? どこの誰かもわからない人の日記を読んで、ユーモア溢れる文章に思わず吹き出してしまったり、ひらがなを習いたての子供が必死に書いたであろう日記からその子の楽しかった体験を想像してみたり、その場所に深い思い入れのある人の日記を読んで違う視点からその場所を...