Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Visit Norway · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Choice of cities has been reduced. Shameless pandering to to travel industry. I prefer the scientific predecessor.
Once you open the menu, the only way to back out is by clicking the green X which is now on top of the battery and Wi-Fi symbol, which is beyond the clickable area in the app, so you are trapped. Also, the app button has now been revised to resemble a half-burnt cigarette complete with green smoke (must be menthol). I’d suggest not going with the low bid graphic designer next time. Add to that, if you scroll down too far on the opening page, videos start playing right away with no clue how to get out of them other than to scroll back up as fast as you can. Very annoying. I doubt I’ll be using this. I definitely am not excited about having a graphic resembling a cigarette on my phone. Yuk.
This app used to be really helpful, but it suddenly stopped working over the last few days. I’ve tried deleting and reinstalling. It simply doesn’t work and delivers connection errors. So bummed!
Boost your chances of experiencing the northern lights phenomenon! Visit Norway, the official travel guide to Norway, gives you a user-friendly nort...