Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Northrim Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My login information doesn’t work. I’m in Cancun trying to transfer money and it’s impossible to login. I won’t be able to stay in my resort unless I can transfer money. Been on the phone for hours just to get someone to transfer money and they are experiencing technical errors and it’s literally impossible for them to do something that should take seconds. My vacation is basically ruined at this point. I have all the money in the world and I can’t use it and I’ll be effectively homeless thanks to Northrims desire to value security over common sense user experience. Do better Northrim.
The bank customer service and IT kept telling me the app fails to pass perfectly good photos of checks because my Samsung phone was 4 years old. I got a new 2022 iPad and use it only for depositing checks, and (surprise!) it problem continues. No longer failing 5 out of 7 times, but 2 in 5 is still too much.
Having a separate app for business is quite helpful. This makes it easy to review charges and even deposit checks from the office.
Northrim’s FREE Business Mobile Banking App allows you to do your banking, make deposits, pay bills, transfer funds and more all from your mobile phon...