Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Objexs Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is by far the worst I have purchased. Walking round Belfast it didn’t even have the main tourist locations plus the descriptions we very hit and miss sometimes saying there was an issue displaying the page!! Usability is horrific and really struggled to home in on item I wanted to view. Paid for it and deleted same day don’t waste your money!!
The app cuts out when using... it freezes up and goes dark screen when you don’t want it to
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