Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Martin Koppenhoefer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As an architecture student studying abroad in Rome and learning from the Noli plan, and the modern Rome conditions this app couldn’t do a better job of comparing the Noli to modern Rome. It’s overlay feature is amazing. I could see how it would really serve those interested in history as well. It’s also a great way to navigate the city in general. 10/10 I can recommend.
A superb realization of a brilliant idea, mille grazie!!
Fantastic map app based on Nolli’s 1748 map of city of Rome.
Nolli for iPhone and iPad brings one of the greatest maps of all time to your smartphone: the great plan of Rome by Giambattista Nolli, originally pub...