Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mark Schmidt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You will use this wayyyy more than you think. Useful anytime you need a light, but don’t want to be blasted with blinding white light. Perfect for bedtime reading.
Good for night light or seeing in the dark without ruining your ability to see in the dark.
Perfection. Simple. No ads overlaying screen. Ability to toggle on/off white noise. Adjust brightness and choose colors. The only thing more perfect would be additional sound options, especially brown noise (and pink, etc). In that way, it would be additionally useful throughout the day for focus instead of just for dark rooms/late night. I’d pay for that part.
A super simple flashlight app with no ads, no premium payments, and no tracking - Swipe to change light brightness - Change color to anything you'd l...