Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NJ.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Honestly, I’ve had this app for years and loved getting my local news instantly. But the restrictions for content reserved for subscribers is out of control. There is no rhyme or reason as to why I can read an article at 10 am, but by 10:30 it’s locked. Sometimes in the app it isn’t labeled as a subscriber exclusive, but once I click the article I can’t read it. It is also incredibly frustrating when the title of the article insinuates it is an important story, like “police manhunt for suspect is ongoing”. So I would have to pay to find out about a possible safety concern in my area, or pay to find out the article was clickbait. I am all for using subscriptions for premium content, but I’m over having to go google my local news.
I like to check in once a week in case I miss something on the radio broadcast on my two hours of commuting each day. It takes too long to load, and there’s too many ads though, and I don’t always have the time on my lunch hour. The search is helpful, as is the sort by county. I love the lunch time DJ’s and my ride home at 5:00 with D&D, but turn it off on my morning commute. It is too political, the DJ too angry and he does not give callers an opportunity to fully make their point or speak. He consistently talks over them, and I just change stations. Dennis and Judy, and D&D are a bit more courteous to listeners, and aren’t do blatantly one sided in politics.
When I get done reading a story the site often brings me back to the first story. Very frustrating to have to continually scroll down to get past the last story I have read.
NJ.com reports on the stories and events that have a direct impact on your world. Stay connected with the most important local news you need from a na...
| Name | Price | Type |
|---|---|---|
| Rutgers Sports Insider (Monthly) | $5.99 | Monthly |
| Subscriber Exclusive Content (Monthly) | $9.99 | Monthly |
| Subscriber Exclusive Content (Monthly) | $9.99 | Monthly |
| Subscriber Exclusive Content (Monthly) | $9.99 | Monthly |
| Digital Access (Monthly) | $9.99 | Monthly |
| Monthly Access | $10.00 | Monthly |
| All Access to NJ.com (Monthly) | $11.99 | Monthly |
| All Access to NJ.com (Annual) | $75.00 | Yearly |
| All Access to NJ.com (Annual) | $99.99 | Yearly |
| All Access to NJ.com (Annual) | $119.99 | Yearly |