Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Junior College Athletic Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Could not watch softball national championship. Terrible. Had family on the team.
2 years in a row that I’ve bought the baseball World Series and this app is still terrible! Goes off at random times. App won’t open all the time. Have to click back on the game and FF back to live! You’d think someone could fix these things! But I guess they are ok with a terrible app because we don’t have another choice!
I paid to watch the ncaa d1 women’s soccer tournament and the app keeps shutting down. Very frustrating and annoying.
The NJCAA, the governing body of two-year college athletics, is home to over 500 member colleges and 60,000 student-athletes. With 52 national champi...