Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗24.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the content and I subscribe. But over the last month about 70% of the stories bring up a grey screen and an error when you tap. There is an option to ‘report’ but there seems no point because I’ve never had a response and it isn’t fixed. Why have the App when I have to read almost everything on the web?? Fix your tech people, it is messing up your brand!
Recently deleted this app after using it for many, many years. It has lost its integrity through its approach to advertising. I have no issue with ads on a free app. I understand why they are there. But the way this app displays them is dishonest. They ensure that the ad is big enough to fill the entire screen while scrolling down, and so sensitive that the slightest touch while scrolling will take you away from the app to the ad. This is invasive. If I want to follow the ad, I will click it. But don’t force me to the ad site by making it impossible to scroll past the add and then unavoidable to not have it follow the link while scrolling. This ploy is clearly designed to get the number of “clicks” up to generate more revenue by showing advertisers the statistics...but it is artificial, dishonest, and abusive to the audience who wants to read the articles. News24, please get your integrity back! You built a great brand but you are now selling out.
The previous version of this app was awesome. It adjusted itself to the layout of your phone, did not crash every 3rd or 4th attempt to open, adverts were more evenly spaced and not repeated several times. At the moment there is this annoying black screen that pops up every now and then depending on where you scroll in the article, which refuses to close and forces you to hard close the app and reopen it. If you have a zoomed screen it does not adjust itself and words are cut off. Whoever designed this app did a crappy job in testing it before it was launched. Alas it seems this is an industry wide problem as the app developers are too lazy to ensure their work is perfect before they launch it into the market. Bring back the old app. At least one was able to read the news without having to reopen every other time. This review pertains to the iOS version of the app.
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