Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alexandre Morcos · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The problem with this app is that you already need to be an expert at knowing the NYC subway system in order to use it. But if you’re just standing on a random street corner and you want to know how to get from your current location to somewhere else, it won’t tell you where the nearest subway station is and it certainly won’t even tell you how to walk to the nearest subway station. It basically just shows you the subway lines, but trying to get to the subway or navigating the subway is up to you.
Very impressive! Thanks!
This app is ok for general information but doesn’t account for weekend schedule variables or provide track closure and maintenance updates. We were rerouted several times for closure and construction not known by the app and wasted much of our time. Better to use an app that is updated since track closures and weekend changes will likely impact travel frequently.
New York City Subway is the original and No. 1 selling application for getting around New York City. - "New York City Subway application helps users...
| Name | Price | Type |
|---|---|---|
| Accommodation POI Pack | $0.99 | One-time |
| Restaurants POI Pack | $0.99 | One-time |
| Coffee, Pastry & Ice Cream POI Pack | $0.99 | One-time |
| Fast Food POI Pack | $0.99 | One-time |
| Leisure POI Pack | $0.99 | One-time |
| Remove ads | $2.99 | One-time |