Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The New Stand · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been an avid user of this app for nearly 4 years and love the content and design. But I especially love the option to earn points to receive a $10 bonus in your account. You simply read articles or makes purchases; for every 300 points earned, you received $10. Suddenly as of last week, you have to earn 1,000 points for to earn the same bonus??? Three times as much is excessive. Very disappointed. At the very least let us use our top-up points online like you used to be able to. The physical shops haven’t even been open on NYC ferries for 6 months!
This seems to be only for NY peeps. The stories are boring. No clue why you need to upload money. The layout is nice. UPDATE Second try. Not so sure of the security of this app. I know they are trying but interfere is just messy. Something that is irritating is apps that insist you register before getting see anything in the app. It’s intrusive.
Video ad popups launch at random and when you try to push them away it's a 12 click process, where they disappear and pop up again. I clicked on an article about dogs and got an article on an underground Chinese fight club. Probably the trashiest interface I've tried in a long time. In between being promoted to add more money to your account and showing you overpriced items to buy you get a spattering of poorly written articles that are linked in from sites that are 60/40 ads and content. A waste of a download.
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