Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Csaba Iranyi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After update, it doesn't start anymore (well, rarely...). Useless if it doesn't start. Fix it and it is worth 4-5 stars. iPhone 7 Plus and iOS 10.0.2.
This app was incredibly useful, when it actually functioned. Since upgrading past 9.0, the app just opens to a white screen. This happens on my iPad Pro, and my iPhone 6Plus. It's a lot to pay for an app that doesn't even work anymore. Hoping the developer addresses this. Really liked the app before.
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