Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Society for the Prevention of Cruelty to Children · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This has the potential to be a really useful app. However, it already seems out of date. Yellow is one of the most popular apps for teenagers at the moment. It has been identified by the NSPCC as a potential threat to young people and yet doesn't feature on this app. We desperately need an app that keeps us up to date with potential online threats to our children. Please would you update this and add a news feed section to newly identified risks?
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