Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗A I M, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
1. Need to be able to add liabilities to get true net worth… 2. Needs more sub categories for investments. REIT, annuities, etc. 3. Need to be able to sort accounts entries by $amount, priority, alphabetical or something other than order of entry.
I’m glad I can track my net worth over time without having to give up my privacy or get bombarded with ads. Nice
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