Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cornell University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely love using the nest watch app! It’s intuitive and well designed so that it makes it easy to track nesting birds anywhere I go. Logging data is straightforward and detailed. You can log everything from nest materials to the number of eggs and hatchlings, which makes the observations really meaningful and accurate. Another thing I love is the ability to upload photos. It’s super cool to look back and see the progress of birds as they grow up. I’ve learned a lot about local species and their nesting behaviors through the app. Highly recommend to anyone who enjoys birding and wants to contribute to real scientific research. The Cornell Lab of Ornithology has done a great job with making an app that’s super fun and easy to use!
The new version in May 2021 is a major improvement and has allowed me to use the App again! I have a large collection of nest boxes and earlier this year the old app became unusable. This upgrade came just in time to let me keep working in the field! The photo management is much smoother, the map, filtering, and summary pages are quick and I have yet to crash! Thank You! *update May 2022 This app is still really useful but after using it for a year with multiple users sharing a log- in to all have access to the same 400+ nests it needs a button to force it to refresh or update “all data”. It regularly does not show me new nest checks that others have made until I open the nest and “pull down “ - then it will find the new check. This has caused problems many times including checking nests more often than needed!
Location services must be enabled for the app to work. Otherwise, the app gets stuck while "getting your nest in order, step 3 of 7."
NestWatch is the Cornell Lab of Ornithology’s citizen-science project that tracks nesting birds in North America. Found a bird’s nest? You can report...