Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kodiary Technologies Pvt. Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the worst App I’ve ever experienced in my life. The developers are the worst amongst the App developers in the country. When you open the App it’s pops up Updates Available and when you go to App Store no updates are there. And neither Nepal Telcom nor the app developers Kodiary is bothered to fix it.
On opening the app a message appears instructing users to update the app. Clicking the box takes one to the app store where there is no new version yet — just the 7 month old one. When you hit “Open” it takes you back to the start up page and the “Please Update” message.
The interface is not perfect, requires double triple entries to just complete one registration. While registering, after entering OTP, it says ‘successfully logged in’ and then asks to log in again. Its these small nuances that makes an app better. Just a suggestion, hope it will not go in vain. At least see what competitors are doing with their app.
Nepal Telecom is state owned telecommunication service provider in Nepal. The central office of Nepal Telecom is located at Bhadrakali Plaza, Kathmand...