Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aleksa Racovic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a game that feels like it could pass some of my time away if it weren't poorly executed. It’s a game with potential, perhaps because of its simplicity, rather than in spite of it. The player opens the game to see the Unity watermark, an opening title screen ("Neon Ball"), and a plain menu. It's not flashy; it's not trying to be something it isn't. It only feels like you're about to play a fun indie game. The first seven levels teach mechanics and obstacles. Within this time, the player will learn that you'll receive an ad every time you complete a level, and if the player has died a few times, the player will learn that each death warrants an ad, too. At the eight level, there is an abrupt change in difficulty: The player is thrown too abruptly from learning mechanics into the 36 challenging levels that we were promised in the app store. At this point, an ad after every death becomes intolerable. I'm disappointed because it's hard to find a game from an indie developer that's SIMPLE. Not flashy. Not overwhelming. Not a series of micro-transactions. Less than 5 controls; a game dictated by level design. With a more gradual progression (and less frequent ads), assuming the next 28 levels would be good, fun, challenging levels, this game could be just as fun as some of the greats (say, geometry dash or bacon the game), if a bit shorter due to the limits of a part time developer.
Use left and right arrow to move and up arrow to jump. Avoid obstacles and solve logical puzzles. Try to complete all 36 challenging levels!