Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Janki Panchani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There’s too many ads it is not usable if you are traveling and using 4G because the ads take time to load and the app gets stuck all because of the ads. Yuck.
This app would be 5 star if it had no ads, or an option to disable them
Can't even find the search category in a reasonable amount of time, because it's all listed in totlly random order. Apparently the developer has never heard of alphabetical listings.
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