Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NDTV Convergence · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is good and useful but please change the layout now. It has become very old.
I have not upgraded my phone to iOS 5 so I cannot install this app. Too bad the developer did not think about iOS 4 people while developing the app. Poor development.
Unable to edit portfolio. % gain/loss in portfolio section is incorrect. Registering form phone for portfolio was tricky! Had to tap on activate numerous times... Finally got a MSG - key and mail not in sync! Tried logging in and it was sucessful.
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