Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗InnoSoft Canada Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app keeps logging me out then it’s virtually impossible to log back in. Other than the open access data this app is nearly useless.
Imagine getting an app to sign up for wellness classes except you have to log in every time you use it, DUO authenticate, log in again to sign in for the actual class and DUO authenticate again. Save time, just use your browser.
First off, don't even bother downloading the app. It's basically just giving you a link to the website on your Home Screen, everything you do will just take you to your browser. Second, horrible app design, calendar doesn't make sense and you have to go through so many routes just to sign up for a class or find out if it's full. Also super difficult to find out how to cancel a registration. I have no idea why they made a new app, the old one was great.
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