Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jack Levene · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For me Nature Lister is the easiest app to use in the field. Once you have loaded the species lists it is so easy to switch between different categories and back again. For example birds to butterflies and back in seconds. You can record numbers as you go and add or subtract. Nature Lister can be used as a stand alone app or better still it can be linked to Wildlife Recorder 4 enabling you to upload your records when you get home.
Nature Lister allows you to record all your wildlife sightings in the field. You can easily switch between birds, moths, butterflies, dragonflies etc...