Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thanh Hung · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve found this really effective and helpful to gauge how much I’ve learned from the texts and lessons. A few questions are worded awkwardly, and some explanations are wrong according to the texts but there’s a way to report them!
This has become a very integral to my study routine. I hope there are plans to fix the Assessment subsection, though. As of now, it is unfinishable.
Does a good job with explaining incorrect answers. You can also bookmark questions
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