אפליקציית החדשות של ישראל N12

This app has one of the most aggressive and frustrating advertising experience I’ve ever encountered. Every tap, click, or menu selection is interrupted by another ad. Instead of letting users accomplish even the simplest task, the app constantly shoves advertisements in your face. It’s a shameful way to treat the very people who downloaded and supported the app. Rather than creating a useful experience, the developers seem determined to squeeze every possible ad impression out of every second of use. The result isn’t engagement, it’s resentment. Ironically, this strategy is completely counterproductive. The endless interruptions don’t make me notice the ads; they make me instinctively dismiss them without a glance. Worse, they leave such a negative impression that I begin to associate the advertised products and companies with frustration and annoyance. Instead of encouraging me to buy from those advertisers, this app makes me actively avoid them. If the goal of advertising is to build positive awareness, this app achieves the exact opposite. It turns every advertisement into part of the problem. There is a difference between supporting free app with reasonable advertising and overwhelming users with an endless barrage of interruptions. This app crossed that line long ago. Until the developers respect their users and adopt a more balanced approach, I cannot recommend it to anyone.

I like the app and use it to read news from Israel after so many years I have left Israel. However, the ads are just killing the fun: 1. Ads open every time I switch into and from an article. Once per launch is enough. But this is a double-punch! If it was only an ad to read an article - ניחא, I get it. But an ad to also get back from the article to the main menu, just so I can decide what to read next? Try one article for launch, do A/B testing, and optimize from there. Also try a paid version without ads. Please make sure I get on the right side of this A/B testing. I will pay! 2. Ads seem to be misbehaving and finding loopholes to block the articles. For example, fake close buttons, close buttons hidden so far on corners that I need to remove my phone guard to press them. 3. Depressing ads. I get ads for Florida retirement locations and some other stuff. Fine. But I once got an ad encouraging me to secure a burial plot at the nearest Jewish cemetery! בכלל לא קול! תודה Regards

I was watching Hakochav Haba Thursday, JUly 15, and then I got a phone call and I couldn’t go back to watching it, all I got was the news all over again, with no way to get back to the program. Why is this? Why is there no way to go back to the program after the news? Whenever they have the 8:00 N12 news there is a very long pause for the advertisements, but it’s a quiet, frozen pause that if you miss it, you have to start the news all over again. Some of them are five minutes. long and it’s very annoying.