Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ZipoApps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Literally want to cry lol. This app and the simplicity of it is helping me beat my binging addiction. I never thought I’d be able to. Being able to see the foods laid out that I ate for the day (even if it was a lot) without judgement and all the red flagging other apps give is amazing. The “before you begin” tab was so sweetly written with inspiring words and insight to help begin this journey for me. The food collection is very limited so it does take an extra second to take a picture of the foods you are eating and label what they are but once they’re labeled, you don’t have to do it again. I love that I’m able to decide if a food is healthy or unhealthy for me. The wording that’s used throughout the app is just so encouraging and I could go on and on about how much I love it!
I just got this app after religiously using MyFitnessPal for YEARS. I’ve always suffered from a horrible relationship with my food whether it be restriction or binging. Currently, I’m struggling with binge eating and felt that MyFitnessPal was not helping me achieve my goal of having a healthier relationship with food. This app seemed a lot more simple and a lot more welcoming than most food diary apps do. Usually, it feels like when I open a new food logging app I’m BOMBARDED with a million different options, subscriptions, buttons, and things I don’t understand. This app is so simple and I truly feel like it’s going to help me look at food in a better way. I love the ability to turn off “Healthy/Unhealthy” labels and I love the friendly atmosphere of the app itself. Currently, the lifetime subscription is only $5 which is a steal compared to any other food tracking apps usual $8/month scheme. I wouldn’t be surprised if this eventually became a subscription app as it gains more popularity, but as of now anyone who buys the $5 lifetime subscription will keep it despite changes the app may go through in the future! Overall, love the simplicity and wholesome vibe of this app and I’m excited to continue my journey with it.
I absolutely love this app, I've never had this much success with a food tracking app in my entire life. It's so simple and easy to use but it's so effective if you go in with an informed mindset. I've never lost weight this healthily before ! Not to mention consistently, and I've only been doing this for 7 days !! The self-paced nature of the app was EXACTLY what I was looking for. I looked up "intuitive eating - no calories" on the search bar and the cute design was what pulled me, but I think my ability to tag and organize items (according to what I wanted to improve on) and without an negative connotations attached to it, is what really did it for me !! I've been bragging about this app to my friends, it's great !! I also love the idea of tracking a digestive cycle because it forces me to pay attention to my hunger cues and have more informed meals at the end of every digestive cycle. For the organization, I can see my whoooole week and it's so simple to just say "Wow, I've eaten vegetables only 5 times this week. Need to improve on that !!" Rather than complicated calorie trackers that label items down to statistics and percentages that always leave me with anxiety/negativity, and not an informed OR improved mindset. Also, the customer service is great !! Easy and effective and they respond to problems or questions by the minute :)))
*** Discover Intuitive Eating and Build a Healthy Relationship with Food! *** Take control of your nutrition with an easy-to-use meal plan that helps...