Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thomas Road Baptist Church · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My use of the app mostly consists of accessing the sermon notes, but I have found that the latest changes have brought consistency and clarity throughout the app.
The app looks clean but there are a couple of things I wish it had. The Events lists regular weekly event along with special events. To find a special event happening 2-3 months from now you’d have to scroll down a lot to find them. I’d wish there were an option to list special events, apart from weekly reoccurring events. Another thing I would really love to see if in Grouplink, it can actually list groups and their details with meeting time and place, etc.
While this might be more visually appealing, the only things I can access our home, giving, calendar, and contact. As someone who is visually impaired and uses the voiceover screen reader on my iPhone, the previous version of this app is much more accessible to me. The app is very helpful when my husband and I want to access the 9:15 AM service while away from home, and for many other reasons, as the full website is too cluttered and crowded for our assistive technology. Please consider accessibility in your design.
The MyTRBC app is the best way to engage, connect and keep up with what’s going on at Thomas Road in Lynchburg, VA. Follow along in service with our s...