Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗My Tower · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a tenant in a large residential tower. This is the app my tower uses. It should be easy to login after creating an account. It is not. The apps directs you to create an account every time vice simply login. This makes the app useless because I can’t login. The website for this app is just a marketing site (ie there is no account access). The makes the website useless too.
MyTower Tenants App The Tenant Experience App for all your Apartment or Office needs. MyTower provides an interface for tenants to directly connect...