Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lev Dubrovskiy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My daughter downloaded this game hoping to have a MagicalMixie type of experience. She spent all the time to put together all the “potions” in hopes of getting an egg, but nothing. There is no direction or guides to help, no challenges, no variations, just the same ol two ingredient recipes to get coins that do nothing. The whole thing seems to be very much still in progress of being built, I would suggest finishing before publishing again.
Embark on a whimsical journey into the enchanting world of the Mystical Potion Mixing Game, a delightful adventure designed especially for young alche...