Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Colman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is incredible. So simple and easy to use and would perhaps be among my favorite most utilized apps. Unfortunately, in order for it to be useful beyond one subway line you have to pay a high monthly subscription cost (for “premium features” that really seem like they should be the basic features of a free version). I would have paid a one time $19.99 upfront to use the app (or possibly even a $0.99 monthly charge), but was really turned off by the pricing, and the fact that the free version isn’t really useful when you’re deciding among several different subway options to take.
MyStation NYC is perfect for quick subway arrival times. The app and widget make it easy to plan your commute and know whether to rush or relax. A must-have for NYC riders!
MyStation NYC gives you quick access to subway arrival times at your nearby and favorite subway stations. See up to 6 train arrival times at stations...
| Name | Price | Type |
|---|---|---|
| Monthly Premium | $0.99 | Monthly |